3J Workshop Clothing

 

About 3J Workshop

3j Workshop launched it’s first collection with great success in Summer 2004. Created by designer Victor Tanisaka, the concept for the line was to do very special item embroidered shirts done with traditional menswear stripe shirtings. 3j Workshop is owned by the Levite family and Ofer Oz, under the Johnny Was umbrella, which also owns the JW Los Angeles label that Victor designs as well.

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Celebrities Nicole Kidman in 3J workshop.

 

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More About 3J Workshop Clothing

For 3j workshop, just making beautiful shirts isn’t enough. Victor pays special attention to the detail and the cut of the shirt. “It’s always important to not just embellish a shirt with pretty embroideries, but to design shirts with a cut that flatters the body”. He manipulates the striped fabric to compliment the body by cutting them on angles in certain places, and vertical in others. Other special details include the trademark striped ribbon locker loop at the back of the neck and down the right side of the shirt.

The embroidery ideas are unlimited. From Asian art, Persian blankets to Art Nouveau paintings or Spanish tiles, Victor doesn’t limit his ideas for where to get inspiration. “The one thing that the shirt must have is it’s own identity. And in that identity, it must convey beauty and originality”, says Victor. “I approach the design of each shirt like I would a piece of art. A piece that the wearer can identify him or herself in, and that they feel unique and special wearing.”

3J Workshop is launching a new men's collection for Spring 2006. After the success with the women's line and many requests from their retailers, 3J is now expanding their line into the men's market.

The line will start like the women's line did last year with a small and focused capsule of embroidered shirts offered each month. In addition, 3J is offering the shirts without embroidery, but they will still have the signature details, like the locker loop ribbon and interesting seaming. Eventually, like the women's line, jackets and pants will be introduced into the collection.

For fall 2006 3J takes a step away from the fun kitchy, country girl look and into a more sophisticated style, enriched with colorful motifs, detailed flowers and strong animals such as tigers and horses inspired by asian watercolor paintings. In addition t shirts and pants have been added to the line. The T shirts are thin, long sleeve thermals that run wild with diagonal hems, stray stitching and raw edges. 3J opens it's arms to a more urban look this season, playfully combining spray painted logos, screen printed animals and beatiful finishing touches like brass studs and contrast stitching.

 

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