More
About Davis by Ruthie Davis Shoes
VOGUE Nippon of Japan, FLAIR of Italy, Wallpaper*
of Thailand and BON of Sweden have included DAVIS by Ruthie
Davis shoes in the most avant-garde and high fashion spreads.
Designer
RUTHIE DAVIS - "DESIGNER & CREATOR" of THE
DAVIS COLLECTION
A Women's Tech Couture Footwear Line
Ruthie Davis is a modernist who loves all
things high tech and high fashion. She launched DAVIS by
Ruthie Davis, her signature collection of designer women's
shoes for Holiday 2005. Taking materials like Titanium,
Chrome, Graphite and Carbon Fiber, she shapes these elements
into cutting edge, architectural stilettos, wedges, and
platforms with sleek and sexy upper patterns.
At REEBOK, Davis was known as a "Cool
Hunter" (circa 1997), someone who identifies trends
and translates them to consumer products and marketing.
As Director of the REEBOK CLASSIC division, she pushed the
envelop by launching "Classic Derivatives" which
were reinvented, more fashion forward versions of the classic
white sneakers that soon became Reeboks hottest selling
styles. As Vice President of Design and Marketing at UGG®
AUSTRALIA, the East Coast transplant Davis took the California
UGG surf brand and turned it into the hottest fashion accessory
on all coasts. She repositioned UGG as fashion, added new
updated styles and took a marketing strategy that included
seeding UGGs on the Hollywood crowd and national advertising
campaign in high fashion books like Vogue. The rest is fashion
history. As Vice President of Women's Footwear Design and
Marketing at TOMMY HILFIGER, Davis saw that junior girls
loved the brand, causing her to concept and launch "Tommy
Girl Shoes", consisting of fashionable preppy styles
for the younger and hipper set.
Now with the creation of her signature Designer
Collection, Ruthie Davis is poised to impact the footwear
landscape once again.
Davis has an MBA degree in Entrepreneurship
from Babson Graduate School of Business and a liberal arts
education from Bowdoin College, where she studied English
Literature and Visual Arts. She designs her shoes using
watercolors.
She lives and works in New York City.
Click
Here To Buy Davis by Ruthie Davis Shoes From CoutureCandy.com
More Davis by Ruthie
Davis Shoes Related Links
|