About Earnest Sewn
Earnest Sewn's Designer and
President, Scott Morrison, was born and raised in Palm
Springs, California. Morrison spent his collegiate years
attending the University of Washington-Seattle while on
an atheletic scholarship for golf. Through golf, he developed
an interest in the clothing industry, and after a brief
stint playing golf professionally, he committed himself
to learning the apparel business from the ground up, and
took a full time position working for Seattle based designer,
Derek Andrew.
Earnest Sewn has been seen
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Beyonce, Heidi Klum, Claudia Schiffer, Halle Berry, Charlize
Theron, Jennifer Aniston
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About Earnest Sewn Clothing
In 1998, at the age of 25, Scott
was hired to oversee a new denim division of Mudd Jeans,
based in NYC. Jack Jeans, as it would be known, struggles
to find its place in the better jeans market, and in an
attempt to bring the failing concept to life, Scott developed
a new idea for an American made denim collection that would
compete with the likes of Diesel and Replay. His vision
was realized in 1999 when the Jack jeans division was closed,
and the company instead chose to invest in Morrison's new
concept: Paper Denim & Cloth. Over the next 4 years
at Paper Denim, Scott's reputation in the industry grew.
As co-founder and designer of Paper Denim & Cloth, he
quickly established the growing operation as one of the
world's preeminent denim brands. Inspired by that growth
he began incorporating other areas of personal and cultural
interest into the budding lifestyle concept. One example
was infusing artist collaborations and Limited Edition projects
within the Paper Denim aesthetic. The result was one of
the first of its kind, and provided an unparalleled medium
for talented artists, such as Faile and Bast, to explore
their concepts on clothing and gain worldwide exposure in
the process. Morrison also published, personally, a limited
Edition retrospective of emerging underground artists, in
a book called Boredom 2003 which further fused his 2 great
loves, underground art and innovative design.
After almost 5 years at one of the
first American success stories in the premium denim market,
Morrison has stepped out on his own. His new creation is
a dual fold design concept called "Earnest Sewn"
and "An Earnest Cut & Sew". Both brands are
built on his obsession for quality, uniqueness, and the
innovative fusion of 2 diverse vintage aesthetics.
The focal point of the new Earnest
Sewn collections are an appreciation for denim's Americana
past coupled with the Japanese aesthetic system of Wabi-sabi,
which contends that perfection is found in the imperfect.
These 2 themes are represented throughout the Earnest Sewn
collections and incorporated into Morrison's classically
understated designs and overt attention to detail. Earnest
Sewn will undoubtedly become a modern day testament to beauty,
tradition, and the ever present influence of denim in our
continually evolving world culture.
Scott Morrison, now 32, resides in
Woodstock, NY and NYC. Although he'd enjoy spending more
time creating and designing furniture in his upstate woodshop,
or fly-fishing on the Esopus Creek, he can be found most
days, and most nights, overseeing the Earnest operations
and designing its men's and women's collections from Earnest's
offices in Meat Packing District in NYC. Morrison's partners
in Earnest Sewn are longtime friends and muses, Lori Jacobs
and Eleanor Lembo.
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