About LaROK
LaROK is a fast moving, spirited
contemporary collection, based on the concept of highly
styled, fashion-oriented items. LaROK was launched in
the fall of 2004 by Koral Industries, which also launched
luxury denim brand 7 for all mankind.
LaROK has been seen on:
Nicole Richie, Paris Hilton, Lindsay Lohan,
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About LaROK Clothing
LaROK is designed collaboratively, with
young designers Jenna Wilson and Cary Vaughan spearheading
the creative directions. Wilson and Vaughan, friends for
six years have been with the company its inception and as
Crystal Slattery, V.P. Merchandising put it “Jenna
and Cary represent the spirit of the LaROK brand, each bring
something unique and complimentary to the mix.” The
end result is a perfect balance of streetwise femininity;
with a great deal of attention paid to fit the function.
As Jenna notes; “we try and enhance the experience
of wearing the garment, we love to add functional details
so a girl can style the item herself, and wear it several
different ways” Cary adds, “we like to imagine
where the girl is going and what details she might appreciate;
for example in our outerwear we make sure the pockets are
big enough for an I-pod…we have pants with tabs that
adjust the length, so a girl can rock them long with heels
or short with sneakers.” With a new product grouping
every month, the LaROK design team has their hands full,
but they still have time to dream of menswear, bags, shoes
and everything they need to live the LaROK lifestyle.
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