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About Maya Swimwear
Maya is the brainchild of third generation Argentine designer
Carolina Dinardi. Her life-long fascination with design
began at the age of five when her grandfather, a humble
but highly-skilled Italian shoe designer, demonstrated that
he could transform the silhouette of any object Carolina
chose into a sketch of a beautiful shoe. Carolina was thrilled
and in her young mind her grandfather's creativity and skill
were the most wonderful and magical things she had ever
seen. From that moment on, Carolina carried a little sketch
pad around and tried to show her grandfather that she too
could tap into her mind's eye and transform the ordinary
into something beautiful.
Carolina's mother is also
a fashion designer and most of Carolina's summer vacations
were spent in the design studio learning sewing techniques.
By age fifteen Carolina was sewing heart and bow shaped
pillows out of scrap fabric found in her mother's workshop.
It started out as a hobby but friends and family were charmed
by Carolina's creations and started asking her to make matching
pillows for their sofas.
At age eighteen, Carolina stumbled on a new passion while
unsuccessfully shopping for swimsuits for her annual family
vacation in Uruguay. She was so frustrated that she could
not find a bikini with the right fit and style that she
decided to design one herself. Carolina's first swimsuit
designs were covered with delicate lace flowers. Although
she crafted her first collection for herself, friends found
her original creations irresistible and soon overwhelmed
her with orders. For the next three seasons, Carolina produced
small collections that quickly sold out as word spread among
stylish young women on the glamorous beaches of Punta del
Este, Uruguay.
Emboldened by her early success, Carolina was determined
to pursue fashion designs as a career and for the next eight
years honed her design skills under the direction of several
celebrated Argentine fashion designers. However, Carolina
never lost sight of her dream of launching her own swimwear
line and introducing her design in other parts of the world.
In 1999, Carolina decided she was ready to pursue her dream
and soon found herself sketching away obsessively, forever
inspired by a random object of beauty and determined to
capture her vision and make it reality. Carolina needed
a business partner to help finance her vision and she began
discussing her vision and goals with influential friends
and acquaintances in financial circles. In 2000, Lili Bivort,
a long time friend and successful businesswoman, eagerly
lent her support and helped Carolina raise the money to
launch MAYA. MAYA'S first collection was introduced in the
United States in 2001.
Meaning "illusion" in Sanskrit, MAYA swimsuits
are designed to flatter a woman's body. They are a departure
from both the large American and tiny Brazilian cuts –
combining practicality with South American sensuality. With
a sculpted lower cut, and wider, more flexible fit, Maya
allows freedom and comfort in movement while still turning
heads. The vibrant colors and original prints are as exotic
and seductive as South America itself. The line is further
distinguished by its impeccable attention to details, including
scallop and ruffle trimmings, string belting, and strategically
placed rear seams. Even the packaging is imagined in a novel
way – the petite linen pouch can be untied and immediately
transformed into a sexy, low-slung pareo.
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