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About Tag Jeans
The name behind the brand and these amazing
creations is one that has always been synonymous with denim.
Since 1983, Orly Dahan began a quest to create the most
pure form of jeans. Working with Jerome Dahan, Orly first
started producing denim for a company called Oxygen. After
a couple of years he saw there was a niche to fill in the
surfing world, thus prompting him to help facilitate the
launch of the Surf Fetish Brand. In 1985, under the Fetish
Group Inc title, Orly Dahan and partner, Raphy Sabbah, started
designing a contemporary line of denim for Surf Fetish.
In 1999 after the surfing hype died down they launched Tag
Rag, a junior and young men’s sportswear line that
included denim. Tag Rag became the innovative new trend
in young men’s fashion. It was just what the market
needed; clothes that were young, edgy, retro and made for
all young men. However, still unsatisfied with the direction
they were going and the customer they were reaching, Orly
and Raphy realized that in order for them to truly be content
they must return to their roots and fulfill their goal of
creating and designing the most genuine form of denim. With
the mass appeal of premium denim lines, Orly and Raphy decided
to launch Tag+ jeans for men and women.
Since the launch of Tag+ jeans in 2003,
the denim wear line has not only pleased the buyer but has
also fulfilled Orly and Raphy’s need to build the
most genuine fitting and stylized denim out there.
With the evolution of Tag Rag into Tag+
jeans another company emerged called Goldhawk. Goldhawk,
designed by Michele Dahan, is a contemporary women’s
wear line that creates feminine camisoles, blouses, shrugs
and cardigans made of silk and cashmere; perfect to pair
with your new Tag+ jeans. The collection is also complete
with flowy skirts and romantic dresses.
Tag + Jeans and Goldhawk are worldwide names
with worldwide recognition. Their distribution stretches
across the globe to Far East Asia and while they may be
international they still keep their roots very close to
home – all manufacturing is done within the USA –
specifically in their corporate headquarters located in
Vernon, CA.
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