About Taverniti So
Born in France, originating
from Italy, Jimmy Taverniti launched in Europe the “American
Vintage Style” in the 80’s. Jimmy interpreted
this signature style as sophisticated fabrications with
intricate attention to detailing. “I love what is
worn”, says Jimmy. The vintage inspiration drives
him to create and to experiment new wash techniques as
well as dyes processes. From the beginning Jimmy strongly
believed that the modern relax sportswear look of vintage
fashion would become a way of life. He was right. Jimmy
is one of the first contemporary designers to achieve
this worn chic look.
Taverniti So has been seen
on: Paris Hilton, Cameron Diaz, Jessica Simpson,
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About Taverniti So Jeans
All fabrics Jimmy uses are carefully studied
in order to be specially tested. Silk, denim and leather
are his favorites. Indigo dyes, natural pigments, discoloration
are some of the techniques favored in the TAVERNITI Collection.
In 2004, Jimmy and his old friend Paul Guez (founder of
Sasson jeans) joined forces to launch “TAVERNITI SO
JEANS”. This denim collection fives Jimmy the opportunity
to expand his Vintage touch into a pure Contemporary Jean
line.
Jimmy and Paul’s team developed
new wash treatments and fits, using premium denim as well
as other fabrications from USSA, Japan, and Europe. The
style is Vintage Chic, worn out but elegant. TAVERNITI SO
JEAMS is a powerful combination of sexy Italian fits, sophisticated
French Fashion combined with the heritage of all American
Vintage.
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